Are engagement ring sales back?

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My husband and I have four weddings to do this summer. It will be an expensive few months, but we’re so excited that our friends are finally getting married after having to postpone their big days several times due to the pandemic.

Next year, we may have even more weddings, as more and more people buy wedding rings and wedding rings according to CNN Affairs. They say jewelry stores saw a significant increase in sales in April and May of this year. Is this also happening in our region?

I turned to my trusted friend, Michael Kanoff, who owns Michel’s jewelers in Yardley and Fairless Hills PA. Michael’s Jewelers has been a family business since 1976 and even before. The Kanoff family works in watch repair and jewelry retail.

Michael, along with other business owners, have had to close their doors due to the pandemic. His stores were closed for two and a half months and he had just taken over his parents’ business entirely, redeveloped both stores and increased their inventory. He said it was a very scary time for him.

Once they were able to reopen on June 1. Michael was shocked at what his client did.

In June, July and August of last year, we sold an insane amount of engagement rings and had record months for engagement rings sold. The common theme we kept hearing is that we couldn’t wait for you to open up again. We want to get engaged, we’ve been locked up together for 3 months. The common theme was personalized engagement rings, which is what we specialize in. This generation seems to want what they want without compromise, which is great for us. Most chain stores aren’t designed for this, but we are.

Michael says that not only are sales of new engagement rings booming, but customers are buying a different kind of bling as well.

The other thing that really took off for us was lab-grown diamonds. We’ve been selling them for a few years, but I guess because people had so much extra time looking for lab diamonds they really took off for us. We sell both natural diamonds and lab diamonds. I like being able to give customers choices.

Customers also treat each other in a different way.

The other thing the couples were doing was modernizing existing engagement rings. We have had several couples celebrating milestone birthdays where big trips have been booked. Due to the pandemic, they canceled trips and upgraded the rings.

PST has been working with Michael’s Jewelers for over a year now and I have many pieces from their store. If you are looking for a ring, or even something else, these are the place to go.

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