NEW DELHI : The Times internet-based property listing portal, Magicbricks, has launched its latest campaign, “Property Sahi. Aur Ab Services Sabhi”, which the company says is taking the pulse of Indian consumers. The campaign will feature brand ambassador Ayushmann Khurrana, the company said.
The company launched the first of three television commercials which also launched a signature sound as a new brand asset. With this campaign, the company hopes to evolve with the changing needs of Indian consumers by providing a bouquet of more than 15 services such as expert advice for home loans, legal assistance to vaastu and decor consultation, among others.
“The new campaign celebrates our partnership with consumers, reinstating our message and brand purpose. We will now be a one-stop solution for everything needed to transform a home into a dream home. Also, our association with Ayushmann Khurrana has grown more and more. It stands for trust and credibility,” said Devarshy Ganguly, Marketing Manager at Magicbricks.
Ayushmann Khurrana added, “Buying a house is an important milestone in anyone’s life and Magicbricks’ new campaign ‘Property Sahi. Aur Ab Services Sabhi’ is all about converting a house into a home. The company has really tried hard to solve the problems with real estate services, and its transition to a full service provider will help consumers immensely. It has always been a pleasure to work with them, and I am thrilled to be part of this transformational journey for the brand.”
The campaign was conceptualized by Ankur Suman and Pragya Bhatnagar of RK Swamy BBDO, Delhi, as a set of three TVCs, which reflect the evolution of the brand with the changing aspirations of Indian consumers. With this campaign, Magicbricks has planned a six- to eight-week national high-decibel multimedia communications campaign across all media.
Ankur Suman, Partner and ECD-RK Swamy BBDO, said, “We wanted to present the great business transformation not as a new business goal, but as a real answer to meet the changing needs of the new world. The challenge was that the communication does not lose sight of the essentials, while talking about the novelties. We’re glad we were able to do that in a way that was very relevant and relevant to all of us as consumers.”
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