OVERLAND PARK, Kan., February 8, 2022 /PRNewswire/ — Finotta, the emerging leader in mobile banking personalization, today announced its partnership with First United Bank & Trust, a $12.5 billion private bank headquartered in Durant, Oklahoma., to launch its Personified platform to their digital banking customers. The partnership propelled First United to the forefront of receiving Finotta’s breakthrough technology, and also came with something unexpected. First United not only became a customer, but they invested in and fully filled Finotta’s $3 million seeded last fall.

“From the first meeting, we knew this was going to be something special,” said the CEO and founder of Finotta Parker Graham. “First United saw the new world of banking we wanted to create, and it turns out they wanted to create it with us. From day one, they were the perfect partner, investor and advisor.”

Finotta’s Personified platform is a combination of products that help financial institutions better meet their customers’ needs directly in their mobile banking application. Finotta enables its customers to deliver precisely the right experience, service or product at the right time to their users with a gamified financial health score to help improve their financial life, a Financial Journey Manager with advice and personalized recommendations.

Ryan SuchalaPresident of First United Regional Bank said, “We are very proud of what our partners at Finotta are doing for the financial industry. This partnership with Finotta will support First United’s vision to improve the lives of 10 million people by 2030.”

The banking world is changing and banking technology needs to give users the right products and services as efficiently as possible. Finotta exists to enable any financial institution to deliver the most powerful personalized experiences, increase loyalty and create new revenue.

CEO of First United Greg Massy shared, “At First United, our aim is to inspire and empower others to live their lives to good effect. We are delighted to partner with Finotta and share this great resource with our customers to help them truly spend their lives wisely.”

About Finota:
Finotta is one of the fastest growing fintech companies in the country. Finotta helps banks and credit unions personalize their mobile banking experience to increase engagement, compete with big financial institutions, and create new revenue streams.

SOURCE Finotta, Inc.


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