A Sacramento-area startup that helps consumers buy electric vehicles has won top honors at the Pitch Elk Grove, the city’s first-ever startup pitch competition.
Folsom-based EV Life competed against seven other Sacramento-area startups Thursday in Elk Grove District 56, winning the competition’s $10,000 top prize.
EV Life, with its tagline, “We’re making it absurdly easy to buy an electric car,” finds applicable subsidies nationwide, then offers climate loans to buyers to offset the often high upfront costs of electric vehicles.
“We view this win as a signal that awareness around the market opportunity to accelerate EV adoption is growing,” co-founder and co-CEO Kevin Favro said after receiving the award. .
The competition, co-presented by Startup Elk Grove, the Elk Grove Startup Incentive Program and local startup accelerator StartupSac, was a showcase of emerging local entrepreneurs and local technology. The city program offers grants to startups in Elk Grove when they launch. More than 100 people, including entrepreneurs and investors, attended the evening.
Elk Grove Pitch also shed light on a city seeking to position itself as a tech destination in the Sacramento area.
“We have the audacity to think we can build a technology-based economy in sleepy suburbs,” said Darrell Doan, director of economic development for Elk Grove, ahead of the event. “We are looking for a signature event to develop our brand. Sacramento is becoming a hub of economic activity. We have a great group of companies that showcase the diversity and breadth of talent in this region.
The entries combined practice and personnel in fields such as agriculture, medical technology, human resources, esports gaming and automotive.
A second-tier startup, publisher of online reputation management software, EyeRate offers a customer communication platform tailored to the service industry. The EyeRate app gives customers the ability to rate, rate and tip employees.
Startup Elk Grove, which worked out of a garage about two years ago, reached a major milestone last summer by raising $1.7 million in seed capital to help prepare for its first major funding round.
The People’s Choice winner, Mediminder of Davis, is a smartphone epinephrine monitor and booster that “ensures lifesaving medications never get left behind”. Mediminder founder and CEO Liz Tang developed the technology in response to her son’s battle with life-threatening food allergies.
“They are representative of the area,” said Luis Aguilar, economic development specialist for the town of Elk Grove. “Agricultural technology, science, software. If we look to economic recovery, looking to the future, these innovative companies are what will move us forward.